Enterprise Eligibility

URJA is intended for growth-oriented rural enterprises linked to the SHG ecosystem.

An eligible enterprise must meet the following criteria:

Ownership

The enterprise must be owned by:

Nature of enterprise

The enterprise must be primarily engaged in manufacturing or services, such as:

Food processing

Textiles and handloom

Handicrafts and bamboo products

Tourism and hospitality

Repair and maintenance services

Digital and technology-enabled services

Other Rural Manufacturing & Services

Pure trading or retail-only enterprises will not be supported.

Minimum average turnover

The enterprise must demonstrate the following average turnover for the previous two financial years:

Enterprise category	Minimum average turnover
Registered enterprise with GST	₹20 lakh
Unregistered group enterprise	₹15 lakh
Unregistered individual enterprise	₹12 lakh

Enterprises should also:

Maintain basic sales, purchase and labour records.
Demonstrate potential for growth and commercial sustainability.
Show willingness to formalise and adopt digital tools.
Participate actively in mentoring, training and review processes.
Be willing to share relevant business information for programme monitoring.

At least two-thirds of supported enterprises will be women-owned or women-led, and not more than 50% of the supported enterprises will be individual enterprises.

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